You can have a look at our process documentation pictures on the link below. Thank you so much for your time.
https://drive.google.com/file/d/0B21RORRwTc0-MExad0ZKZHVCTGs/view?usp=sharing
Ethnographic Research on Coffee Culture
Concept: In Savannah, Georgia there is an abundance of coffee shops that we hoped to uncover their collective and individual contributions to the fabric of the town. Based on research findings, we wanted to offer innovative solutions that enhance rather than disrupt the existing culture. Role: The project was a collaboration of 4 people that had experience in different fields of the creative industry. In such a scenario we all were responsible of wearing multiple hats at different times to share the experience. While the leadership role passed on from person to person, I dealt with the strategy and analysis post research. While creating schedules, assigning responsibilities and being a good listener to the group members, I carefully knit various ideas together to create few, yet stronger concepts.
