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Concept: The ephemeral activities propagated at alcohol retail establishments tend to curate short-term interactions or moments among users. As the consumption provides a temporary glue that holds people together, the research project is based of the ephemeral culture of these interactions and how could we enhance it. Role: As this project had a experts from industrial design and management, my role in this project was of a strategist as well as a technologist. Whilst understanding on the research and working on the synthesis I focused my energies to curate the final offering.