Inception of a new channel
Concept: In today’s world when content is king; everyone wants to collaborate with the original content creators. Providing the need of a platform for Indie artists was the idea. More than being the worlds first sponsored channel, it was a digital first initiative for the +50 million users. Role: I was a design strategist for this project. More specifically, collaborating cross-department for content development, creating innovative ways to hold-up and show content across digital platforms and magnifying user outreach through branding were a part of my responsibilities. Additionally, creating wireframes with designers and relaying with developers working on functionality is something I looked into.
