Having backed creators of color since the 1980s, it only made sense for Sprite to take a giant leap into Hollywood by sponsoring Marvel Studio’s Black Panther: Wakanda Forever. They came to us with the idea of a 3D experience unlocking behind-the-scenes videos highlighting the multicultural women behind the film, so the “Hall of Zero Limits” was born.
“Encourages young people to explore career paths, no matter their current situation.”
AdAge
After grossing a whopping $1,336,494,321 at the Box Office and igniting a cultural revolution, Black Panther was already one of our favorite movies. So when Sprite and Marvel Studio's knocked on our door for the second installment, we were more than keen to join this legendary franchise.
At Wunderman Thompson, we partnered with DogStudio to craft a seamless web experience—thoughtfully designed for both desktop and mobile—bringing the vision to life through purposeful, immersive technology.
“A window into the inspirational and inclusive worlds of Sprite Zero and Wakanda”
Bezinga
Bezinga
The Results:
The site crushed engagement goals with 1.75M+ unique visits and 4+ minutes spent per user—an unprecedented win for Sprite Zero’s first-of-its-kind experience.
The site crushed engagement goals with 1.75M+ unique visits and 4+ minutes spent per user—an unprecedented win for Sprite Zero’s first-of-its-kind experience.
